Two-thirds of HR leaders globally are reporting that the labor shortage is escalating. According to LinkedIn, a significant majority of the workforce—70%—falls into the passive candidate category. The next time you think you’ve exhausted all your recruiting options, think again—passive candidates could hold the key to your next great hire.
Who Are Passive Candidates?
Every company has engaged with candidates who once showed interest but have since become “passive” as they moved on to other roles. These passive candidates reside right within your own database, possibly waiting to be re-engaged for future opportunities.
Why Engage with Passive Candidates in Your Own Database?
These candidates from your internal database are familiar with your brand and culture, making them prime candidates for future opportunities. Here’s how automation can help keep them engaged and ready when the time is right:
- Respectful Engagement: Automation ensures candidates aren’t bombarded with messages. It respects their preferences, allowing them to specify when they want to be contacted again, whether it’s in six months or beyond.
- Predictive Insights: Using AI, you can predict when a candidate might be ready to re-enter the job market based on past interactions and career trends, even if their resume is outdated.
- Brand Engagement: Maintain positive brand interactions by automating personalized messages and updates. Keep your company top of mind for passive candidates when they decide to explore new opportunities.
- Consistent Engagement: Avoid the pitfalls of ghosting with automated follow-ups and updates. Ensure every interaction with candidates is positive and professional, enhancing their perception of your company.
- Value Creation: Proactively engage passive candidates by offering value through tech events, industry insights, and tailored content that aligns with their career interests. Showcase your company as a thought leader and employer of choice.
Further Strategies for Engaging Passive Candidates:
- Segmentation and Personalization: Use data from your internal database to segment candidates based on their previous interactions and interests. Personalize communication to resonate with their career aspirations.
- Continuous Learning and Adaptation: AI-driven insights can continuously refine your engagement strategies based on candidate feedback and behavior, ensuring ongoing improvement and relevance.
- Measurable Impact: Track engagement metrics to gauge the effectiveness of your strategies. Adjust and optimize based on performance data to maximize results.
Transform Your Talent Engagement Strategy
Discover how Hirewand’s advanced AI solutions can help you effectively engage with passive candidates in your database. Schedule a free demo today!
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